External Links

Cite Key

Statistics

  • References: 0
  • Cited by: 0
  • Reviews: 0
  • Bibliographies: 0

PDF

Researchr

Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.

Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.

Mobile Advertising: An Empirical Study of Advertising Response and Search Behavior

Khim-Yong Goh, Hunhong Chu, Winnie Soh. Mobile Advertising: An Empirical Study of Advertising Response and Search Behavior. In Jay F. Nunamaker Jr., Wendy L. Currie, editors, Proceedings of the International Conference on Information Systems, ICIS 2009, Phoenix, Arizona, USA, December 15-18, 2009. pages 150, Association for Information Systems, 2009. [doi]

Authors

Khim-Yong Goh

This author has not been identified. Look up 'Khim-Yong Goh' in Google

Hunhong Chu

This author has not been identified. Look up 'Hunhong Chu' in Google

Winnie Soh

This author has not been identified. Look up 'Winnie Soh' in Google
runs on