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Khim-Yong Goh, Jerry Wenjie Ping. Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy. J. AIS, 15(7):2, 2014. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: Engaging Consumers with Advergames: an Experimental Evaluation of Interactivity, Relevancy and ExpectancyJerry Wenjie Ping, Khim-Yong Goh, Hock-Hai Teo. icis 2010: 221 [doi]
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