Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.
Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.
Khim-Yong Goh, Jerry Wenjie Ping. Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy. J. AIS, 15(7):2, 2014. [doi]
Abstract is missing.