Samuel H. Goh, Tom E. Yoon. If You Build It Will They Come? An Empirical Investigation of Facilitators and Inhibitors of Hedonic Virtual World Acceptance. In 44th Hawaii International International Conference on Systems Science (HICSS-44 2011), Proceedings, 4-7 January 2011, Koloa, Kauai, HI, USA. pages 1-9, IEEE Computer Society, 2011. [doi]
Abstract is missing.