Edyta Golab-Andrzejak. AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers - Case Study of LPP. In Maria Manuela Cruz-Cunha, Ricardo Martinho 0001, Rui Rijo, Dulce Domingos, Emanuel Peres, editors, CENTERIS 2022 - International Conference on ENTERprise Information Systems / ProjMAN - International Conference on Project MANagement / HCist - International Conference on Health and Social Care Information Systems and Technologies 2022, Hybrid Event / Lisbon, Portugal, November 9-11, 2022. pages 397-404, Elsevier, 2022. [doi]
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