Edyta Golab-Andrzejak. Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university. In George A. Tsihrintzis, Carlos Toro 0001, Sebastián A. Ríos, Robert J. Howlett, Lakhmi C. Jain, editors, Knowledge-Based and Intelligent Information & Engineering Systems: Proceedings of the 27th International Conference KES-2023, Athens, Greece, 6-8 September 2023. Volume 225 of Procedia Computer Science, pages 3332-3341, Elsevier, 2023. [doi]
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