Converted Data is All You Need for Causal Optimization of e-Commerce Promotions

Dmitri Goldenberg, Hugo Manuel Proença, Amit Livne, Felipe Moraes, Javier Albert, Bracha Shapira. Converted Data is All You Need for Causal Optimization of e-Commerce Promotions. In Meeyoung Cha, Chanyoung Park 0001, Noseong Park, Carl Yang 0001, Senjuti Basu Roy, Jessie Li, Jaap Kamps, Kijung Shin, Bryan Hooi, Lifang He 0001, editors, Proceedings of the 34th ACM International Conference on Information and Knowledge Management, CIKM 2025, Seoul, Republic of Korea, November 10-14, 2025. pages 5666-5673, ACM, 2025. [doi]

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