Search Engine Advertising: Channel Substitution When Pricing Ads to Context

Avi Goldfarb, Catherine Tucker. Search Engine Advertising: Channel Substitution When Pricing Ads to Context. Management Science, 57(3):458-470, 2011. [doi]

Authors

Avi Goldfarb

This author has not been identified. Look up 'Avi Goldfarb' in Google

Catherine Tucker

This author has not been identified. Look up 'Catherine Tucker' in Google