Avi Goldfarb, Catherine Tucker. Search Engine Advertising: Channel Substitution When Pricing Ads to Context. Management Science, 57(3):458-470, 2011. [doi]
@article{GoldfarbT11a,
title = {Search Engine Advertising: Channel Substitution When Pricing Ads to Context},
author = {Avi Goldfarb and Catherine Tucker},
year = {2011},
doi = {10.1287/mnsc.1100.1287},
url = {http://dx.doi.org/10.1287/mnsc.1100.1287},
tags = {context-aware, search},
researchr = {https://researchr.org/publication/GoldfarbT11a},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {57},
number = {3},
pages = {458-470},
}