Cultural Mediations Between Branding and Lifestyles: A Case Study Based Model for the Articulation of Cultural Strategies and Urban Tribes

Nelson Pinheiro Gomes, William Afonso CantĂș. Cultural Mediations Between Branding and Lifestyles: A Case Study Based Model for the Articulation of Cultural Strategies and Urban Tribes. In Ravindra S. Goonetilleke, Shuping Xiong, Henrijs Kalkis, Zenija Roja, Waldemar Karwowski, Atsuo Murata, editors, Advances in Physical, Social & Occupational Ergonomics - Proceedings of the AHFE 2021 Virtual Conferences on Physical Ergonomics and Human Factors, Social & Occupational Ergonomics, and Cross-Cultural Decision Making, July 25-29, 2021, USA. Volume 273 of Lecture Notes in Networks and Systems, pages 470-476, Springer, 2021. [doi]

Abstract

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