A review on customer segmentation methods for personalized customer targeting in e-commerce use cases

Miguel Alves Gomes, Tobias Meisen. A review on customer segmentation methods for personalized customer targeting in e-commerce use cases. Inf. Syst. E-Business Management, 21(3):527-570, September 2023. [doi]

Authors

Miguel Alves Gomes

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Tobias Meisen

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