Miguel Alves Gomes, Tobias Meisen. A review on customer segmentation methods for personalized customer targeting in e-commerce use cases. Inf. Syst. E-Business Management, 21(3):527-570, September 2023. [doi]
@article{GomesM23-0,
title = {A review on customer segmentation methods for personalized customer targeting in e-commerce use cases},
author = {Miguel Alves Gomes and Tobias Meisen},
year = {2023},
month = {September},
doi = {10.1007/s10257-023-00640-4},
url = {https://doi.org/10.1007/s10257-023-00640-4},
researchr = {https://researchr.org/publication/GomesM23-0},
cites = {0},
citedby = {0},
journal = {Inf. Syst. E-Business Management},
volume = {21},
number = {3},
pages = {527-570},
}