Lina Gomez-Vasquez, Isabella Dias. Personal Branding and Its Impact on Users' Engagement: A Case of Health/Fitness Creators on TikTok. In Constantine Stephanidis, Margherita Antona, Stavroula Ntoa, Gavriel Salvendy, editors, HCI International 2023 Posters - 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IV. Volume 1835 of Communications in Computer and Information Science, pages 344-349, Springer, 2023. [doi]
Abstract is missing.