Xueqing Gong, Xinyu Guo, Rong Zhang, Xiaofeng He, Aoying Zhou. Search Behavior Based Latent Semantic User Segmentation for Advertising Targeting. In Hui Xiong, George Karypis, Bhavani M. Thuraisingham, Diane J. Cook, Xindong Wu, editors, 2013 IEEE 13th International Conference on Data Mining, Dallas, TX, USA, December 7-10, 2013. pages 211-220, IEEE, 2013. [doi]
@inproceedings{GongGZHZ13,
title = {Search Behavior Based Latent Semantic User Segmentation for Advertising Targeting},
author = {Xueqing Gong and Xinyu Guo and Rong Zhang and Xiaofeng He and Aoying Zhou},
year = {2013},
doi = {10.1109/ICDM.2013.62},
url = {http://dx.doi.org/10.1109/ICDM.2013.62},
researchr = {https://researchr.org/publication/GongGZHZ13},
cites = {0},
citedby = {0},
pages = {211-220},
booktitle = {2013 IEEE 13th International Conference on Data Mining, Dallas, TX, USA, December 7-10, 2013},
editor = {Hui Xiong and George Karypis and Bhavani M. Thuraisingham and Diane J. Cook and Xindong Wu},
publisher = {IEEE},
}