Search Behavior Based Latent Semantic User Segmentation for Advertising Targeting

Xueqing Gong, Xinyu Guo, Rong Zhang, Xiaofeng He, Aoying Zhou. Search Behavior Based Latent Semantic User Segmentation for Advertising Targeting. In Hui Xiong, George Karypis, Bhavani M. Thuraisingham, Diane J. Cook, Xindong Wu, editors, 2013 IEEE 13th International Conference on Data Mining, Dallas, TX, USA, December 7-10, 2013. pages 211-220, IEEE, 2013. [doi]

Abstract

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