Jing Gong, Beibei Li, Vibhanshu Abhishek. Perils of Uncertainty? The Impact of Contextual Ambiguity on Search Advertising Keyword Performance. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]
Abstract is missing.