MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising

Zhen Gong, Lvyin Niu, Yang Zhao, Miao Xu, Haoqi Zhang, Zhenzhe Zheng, Zhilin Zhang 0003, Rongquan Bai, Chuan Yu, Jian Xu, Bo Zheng 0007, Fan Wu 0006. MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising. In Ingo Frommholz, Frank Hopfgartner, Mark Lee 0001, Michael Oakes 0001, Mounia Lalmas, Min Zhang 0006, Rodrygo L. T. Santos, editors, Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023. pages 4588-4594, ACM, 2023. [doi]

Abstract

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