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Clustering to categorize desirability in software: Exploring cluster analysis of Product Reaction Cards in a stereoscopic retail application

Diego González-Zúñiga, Jordi Carrabina. Clustering to categorize desirability in software: Exploring cluster analysis of Product Reaction Cards in a stereoscopic retail application. In Digital Media Industry & Academic Forum, DMIAF 2016, Santorini, Greece, July 4-6, 2016. pages 193-197, IEEE, 2016. [doi]

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