Kendall Goodrich, Shu Z. Schiller, Dennis F. Galletta. Intrusiveness of Online Video Advertising and Its Effects on Marketing Outcomes. In Dennis F. Galletta, Ting-Peng Liang, editors, Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011. Association for Information Systems, 2011. [doi]
Abstract is missing.