Arun Gopalakrishnan, Young-Hoon Park. The Impact of Coupons on the Visit-to-Purchase Funnel. Marketing Science, 40(1):48-61, 2021. [doi]
@article{GopalakrishnanP21,
title = {The Impact of Coupons on the Visit-to-Purchase Funnel},
author = {Arun Gopalakrishnan and Young-Hoon Park},
year = {2021},
doi = {10.1287/mksc.2020.1232},
url = {https://doi.org/10.1287/mksc.2020.1232},
researchr = {https://researchr.org/publication/GopalakrishnanP21},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {40},
number = {1},
pages = {48-61},
}