Personalization in Context: Does Context Matter When Building Personalized Customer Models?

Michele Gorgoglione, Cosimo Palmisano, Alexander Tuzhilin. Personalization in Context: Does Context Matter When Building Personalized Customer Models?. In Proceedings of the 6th IEEE International Conference on Data Mining (ICDM 2006), 18-22 December 2006, Hong Kong, China. pages 222-231, IEEE Computer Society, 2006. [doi]

Abstract

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