Indranil Goswami, Oleg Urminsky. No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising. Marketing Science, 39(6):1052-1070, 2020. [doi]
@article{GoswamiU20,
title = {No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising},
author = {Indranil Goswami and Oleg Urminsky},
year = {2020},
doi = {10.1287/mksc.2020.1252},
url = {https://doi.org/10.1287/mksc.2020.1252},
researchr = {https://researchr.org/publication/GoswamiU20},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {39},
number = {6},
pages = {1052-1070},
}