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Qinglong Gou, Juan Zhang, Liang Liang, Zhimin Huang. Cooperative Advertising with Reference Price Effect. In Juliang Zhang, Xuewei Li, Zhenji Zhang, Runtong Zhang, editors, LISS 2011 - Proceedings of the 1st International Conference on Logistics, Informatics and Service Science, Volume 1, Beijing, China, 8 - 11 June, 2011. pages 138-142, SciTePress, 2011.

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