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Cooperative Advertising with Reference Price Effect

Qinglong Gou, Juan Zhang, Liang Liang, Zhimin Huang. Cooperative Advertising with Reference Price Effect. In Juliang Zhang, Xuewei Li, Zhenji Zhang, Runtong Zhang, editors, LISS 2011 - Proceedings of the 1st International Conference on Logistics, Informatics and Service Science, Volume 1, Beijing, China, 8 - 11 June, 2011. pages 138-142, SciTePress, 2011.

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