Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects

Qinglong Gou, Juzhi Zhang, Juan Zhang, Liang Liang. Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects. International Journal of Information Technology and Decision Making, 16(4):981-1004, 2017. [doi]

Authors

Qinglong Gou

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Juzhi Zhang

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Juan Zhang

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Liang Liang

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