Qinglong Gou, Juzhi Zhang, Juan Zhang, Liang Liang. Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects. International Journal of Information Technology and Decision Making, 16(4):981-1004, 2017. [doi]
@article{GouZZL17,
title = {Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects},
author = {Qinglong Gou and Juzhi Zhang and Juan Zhang and Liang Liang},
year = {2017},
doi = {10.1142/S0219622014400045},
url = {https://doi.org/10.1142/S0219622014400045},
researchr = {https://researchr.org/publication/GouZZL17},
cites = {0},
citedby = {0},
journal = {International Journal of Information Technology and Decision Making},
volume = {16},
number = {4},
pages = {981-1004},
}