Only Famous Companies I Would Ever Buy : Understanding How People Learn to Trust Web Sites

Emilie West Gould. Only Famous Companies I Would Ever Buy : Understanding How People Learn to Trust Web Sites. In Nuray M. Aykin, editor, Usability and Internationalization. Global and Local User Interfaces, Second International Conference on Usability and Internationalization, UI-HCII 2007, Held as Part of HCI International 2007, Beijing, China, July 22-27, 2007, Proceedings, Part II. Volume 4560 of Lecture Notes in Computer Science, pages 354-362, Springer, 2007. [doi]

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