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Designing for mobile experience beyond the native ad click: Exploring landing page presentation style and media usage

Nitesh Goyal, Marc Bron, Mounia Lalmas, Andrew Haines, Henriette Cramer. Designing for mobile experience beyond the native ad click: Exploring landing page presentation style and media usage. JASIS, 69(7):913-923, 2018. [doi]

Authors

Nitesh Goyal

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Marc Bron

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Mounia Lalmas

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Andrew Haines

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Henriette Cramer

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