Persuasive Content: Understanding In-Game Advertising Retention in Players and Onlookers

Lindsay Grace, Dirk P. Janssen, James R. Coyle. Persuasive Content: Understanding In-Game Advertising Retention in Players and Onlookers. In José Pablo Zagal, Esther MacCallum-Stewart, Julian Togelius, editors, Proceedings of the 10th International Conference on the Foundations of Digital Games, FDG 2015, Pacific Grove, CA, USA, June 22-25, 2015. Society for the Advancement of the Science of Digital Games, 2015. [doi]

Abstract

Abstract is missing.