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Store Price Image Formation in the Consumer's Mind: A Proposed Theoretical Model

Ana Paula Graciola, Fernanda Rizzon, Deonir De Toni, Gabriel Sperandio Milan, Luciene Eberle. Store Price Image Formation in the Consumer's Mind: A Proposed Theoretical Model. In Osiris Canciglieri Júnior, Frédéric Noël, Louis Rivest, Abdelaziz Bouras, editors, Product Lifecycle Management. Green and Blue Technologies to Support Smart and Sustainable Organizations - 18th IFIP WG 5.1 International Conference, PLM 2021, Curitiba, Brazil, July 11-14, 2021, Revised Selected Papers, Part II. Volume 640 of IFIP Advances in Information and Communication Technology, pages 143-156, Springer, 2021. [doi]

Authors

Ana Paula Graciola

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Fernanda Rizzon

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Deonir De Toni

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Gabriel Sperandio Milan

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Luciene Eberle

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