Store Price Image Formation in the Consumer's Mind: A Proposed Theoretical Model

Ana Paula Graciola, Fernanda Rizzon, Deonir De Toni, Gabriel Sperandio Milan, Luciene Eberle. Store Price Image Formation in the Consumer's Mind: A Proposed Theoretical Model. In Osiris Canciglieri Júnior, Frédéric Noël, Louis Rivest, Abdelaziz Bouras, editors, Product Lifecycle Management. Green and Blue Technologies to Support Smart and Sustainable Organizations - 18th IFIP WG 5.1 International Conference, PLM 2021, Curitiba, Brazil, July 11-14, 2021, Revised Selected Papers, Part II. Volume 640 of IFIP Advances in Information and Communication Technology, pages 143-156, Springer, 2021. [doi]

@inproceedings{GraciolaRTME21,
  title = {Store Price Image Formation in the Consumer's Mind: A Proposed Theoretical Model},
  author = {Ana Paula Graciola and Fernanda Rizzon and Deonir De Toni and Gabriel Sperandio Milan and Luciene Eberle},
  year = {2021},
  doi = {10.1007/978-3-030-94399-8_11},
  url = {https://doi.org/10.1007/978-3-030-94399-8_11},
  researchr = {https://researchr.org/publication/GraciolaRTME21},
  cites = {0},
  citedby = {0},
  pages = {143-156},
  booktitle = {Product Lifecycle Management. Green and Blue Technologies to Support Smart and Sustainable Organizations - 18th IFIP WG 5.1 International Conference, PLM 2021, Curitiba, Brazil, July 11-14, 2021, Revised Selected Papers, Part II},
  editor = {Osiris Canciglieri Júnior and Frédéric Noël and Louis Rivest and Abdelaziz Bouras},
  volume = {640},
  series = {IFIP Advances in Information and Communication Technology},
  publisher = {Springer},
  isbn = {978-3-030-94399-8},
}