How Integrated Social CRM Affects Business Success: Learnings from a Literature Analysis

Max Gräser, Connor Harris, Rainer Alt, Olaf Reinhold. How Integrated Social CRM Affects Business Success: Learnings from a Literature Analysis. In IEEE International Conference on Web Intelligence and Intelligent Agent Technology, WI-IAT 2023, Venice, Italy, October 26-29, 2023. pages 547-554, IEEE, 2023. [doi]

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