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Does Mass Customization Increase Corporate Success? An Empirical Investigation

Stefan Grasmugg, Detlef Schoder. Does Mass Customization Increase Corporate Success? An Empirical Investigation. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.

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