Mihajlo Grbovic, Nemanja Djuric, Vladan Radosavljevic, Fabrizio Silvestri, Ricardo A. Baeza-Yates, Andrew Feng, Erik Ordentlich, Lee Yang, Gavin Owens. Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising. In Raffaele Perego, Fabrizio Sebastiani 0001, Javed A. Aslam, Ian Ruthven, Justin Zobel, editors, Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval, SIGIR 2016, Pisa, Italy, July 17-21, 2016. pages 375-384, ACM, 2016. [doi]
Abstract is missing.