Gender and Interest Targeting for Sponsored Post Advertising at Tumblr

Mihajlo Grbovic, Vladan Radosavljevic, Nemanja Djuric, Narayan Bhamidipati, Ananth Nagarajan. Gender and Interest Targeting for Sponsored Post Advertising at Tumblr. In Longbing Cao, Chengqi Zhang, Thorsten Joachims, Geoffrey I. Webb, Dragos D. Margineantu, Graham Williams, editors, Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Sydney, NSW, Australia, August 10-13, 2015. pages 1819-1828, ACM, 2015. [doi]

Abstract

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