Generating ad targeting rules using sparse principal component analysis with constraints

Mihajlo Grbovic, Slobodan Vucetic. Generating ad targeting rules using sparse principal component analysis with constraints. In Chin-Wan Chung, Andrei Z. Broder, Kyuseok Shim, Torsten Suel, editors, 23rd International World Wide Web Conference, WWW '14, Seoul, Republic of Korea, April 7-11, 2014, Companion Volume. pages 283-284, ACM, 2014. [doi]

Abstract

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