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xpressCRM, die syskoplan-Methodik zur erfolgreichen CRM-Einfürung

Th. Greutmann. xpressCRM, die syskoplan-Methodik zur erfolgreichen CRM-Einfürung. In Wilhelm Dangelmaier, Andreas Emmrich, Daniel Kaschula, editors, Modelle im E-Business, 4. Paderborner Frühjahrstagung des Fraunhofer-Anwendungszentrums für Logistikorientierte Betriebswirtschaft, 11.4.2002, Paderborn, Germany. pages 405-420, Fraunhofer-ALB, 2002.

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