Psychological Distance in German and English Brand Language of Eight International Brands

Simone E. Griesser. Psychological Distance in German and English Brand Language of Eight International Brands. In Sarah Ebling, Don Tuggener, Manuela Hürlimann, Mark Cieliebak, Martin Volk 0001, editors, Proceedings of the 5th Swiss Text Analytics Conference and the 16th Conference on Natural Language Processing, SwissText/KONVENS 2020, Zurich, Switzerland, June 23-25, 2020 [online only]. Volume 2624 of CEUR Workshop Proceedings, CEUR-WS.org, 2020. [doi]

Abstract

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