Profit Maximization for Online Advertising Demand-Side Platforms

Paul Grigas, Alfonso Lobos, Zheng Wen, Kuang-Chih Lee. Profit Maximization for Online Advertising Demand-Side Platforms. In Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017. ACM, 2017. [doi]

@inproceedings{GrigasLWL17,
  title = {Profit Maximization for Online Advertising Demand-Side Platforms},
  author = {Paul Grigas and Alfonso Lobos and Zheng Wen and Kuang-Chih Lee},
  year = {2017},
  doi = {10.1145/3124749.3124761},
  url = {http://doi.acm.org/10.1145/3124749.3124761},
  researchr = {https://researchr.org/publication/GrigasLWL17},
  cites = {0},
  citedby = {0},
  booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017},
  publisher = {ACM},
  isbn = {978-1-4503-5194-2},
}