Abstract is missing.
- Anti-Ad Blocking Strategy: Measuring its True ImpactAtanu R. Sinha, Meghanath Macha, Pranav Maneriker, Sopan Khosla, Avani Samdariya, Navjot Singh. [doi]
- An Ensemble-based Approach to Click-Through Rate Prediction for Promoted Listings at EtsyKamelia Aryafar, Devin Guillory, Liangjie Hong. [doi]
- MM2RTB: Bringing Multimedia Metrics to Real-Time BiddingXiang Chen, Bowei Chen, Mohan S. Kankanhalli. [doi]
- A Practical Framework of Conversion Rate Prediction for Online Display AdvertisingQuan Lu, Shengjun Pan, Liang Wang, Junwei Pan, Fengdan Wan, Hongxia Yang. [doi]
- Ranking and Calibrating Click-Attributed Purchases in Performance Display AdvertisingSougata Chaudhuri, Abraham Bagherjeiran, James Liu. [doi]
- Optimal Reserve Price for Online Ads Trading Based on Inventory IdentificationZhihui Xie, Kuang-Chih Lee, Liang Wang. [doi]
- Deep & Cross Network for Ad Click PredictionsRuoxi Wang, Bin Fu, Gang Fu, Mingliang Wang. [doi]
- Profit Maximization for Online Advertising Demand-Side PlatformsPaul Grigas, Alfonso Lobos, Zheng Wen, Kuang-Chih Lee. [doi]
- Attribution Modeling Increases Efficiency of Bidding in Display AdvertisingEustache Diemert, Julien Meynet, Pierre Galland, Damien Lefortier. [doi]
- Cost-sensitive Learning for Utility Optimization in Online Advertising AuctionsFlavian Vasile, Damien Lefortier, Olivier Chapelle. [doi]
- Data-Driven Reserve Prices for Social Advertising Auctions at LinkedInTingting Cui, Lijun Peng, David Pardoe, Kun Liu, Deepak Agarwal, Deepak Kumar. [doi]
- Blacklisting the Blacklist in Online Advertising: Improving Delivery by Bidding for What You Can WinYeming Shi, Ori Stitelman, Claudia Perlich. [doi]