Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising

Sougata Chaudhuri, Abraham Bagherjeiran, James Liu. Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising. In Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017. ACM, 2017. [doi]

Abstract

Abstract is missing.