Sougata Chaudhuri, Abraham Bagherjeiran, James Liu. Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising. In Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017. ACM, 2017. [doi]
@inproceedings{ChaudhuriBL17,
title = {Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising},
author = {Sougata Chaudhuri and Abraham Bagherjeiran and James Liu},
year = {2017},
doi = {10.1145/3124749.3124755},
url = {http://doi.acm.org/10.1145/3124749.3124755},
researchr = {https://researchr.org/publication/ChaudhuriBL17},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017},
publisher = {ACM},
isbn = {978-1-4503-5194-2},
}