Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising

Sougata Chaudhuri, Abraham Bagherjeiran, James Liu. Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising. In Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017. ACM, 2017. [doi]

Authors

Sougata Chaudhuri

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Abraham Bagherjeiran

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James Liu

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