Penalized Second Price: A New Pricing Algorithm for Advertising in Search Engines

Antonio Grillo, Alessandro Lentini, Maurizio Naldi, Giuseppe F. Italiano. Penalized Second Price: A New Pricing Algorithm for Advertising in Search Engines. In 8th Annual Conference on Communication Networks and Services Research, CNSR 2010, 11-14 May 2010, Montreal, Canada. pages 207-214, IEEE Computer Society, 2010. [doi]

Authors

Antonio Grillo

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Alessandro Lentini

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Maurizio Naldi

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Giuseppe F. Italiano

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