Penalized Second Price: A New Pricing Algorithm for Advertising in Search Engines

Antonio Grillo, Alessandro Lentini, Maurizio Naldi, Giuseppe F. Italiano. Penalized Second Price: A New Pricing Algorithm for Advertising in Search Engines. In 8th Annual Conference on Communication Networks and Services Research, CNSR 2010, 11-14 May 2010, Montreal, Canada. pages 207-214, IEEE Computer Society, 2010. [doi]

@inproceedings{GrilloLNI10,
  title = {Penalized Second Price: A New Pricing Algorithm for Advertising in Search Engines},
  author = {Antonio Grillo and Alessandro Lentini and Maurizio Naldi and Giuseppe F. Italiano},
  year = {2010},
  doi = {10.1109/CNSR.2010.13},
  url = {http://doi.ieeecomputersociety.org/10.1109/CNSR.2010.13},
  tags = {search},
  researchr = {https://researchr.org/publication/GrilloLNI10},
  cites = {0},
  citedby = {0},
  pages = {207-214},
  booktitle = {8th Annual Conference on Communication Networks and Services Research, CNSR 2010, 11-14 May 2010, Montreal, Canada},
  publisher = {IEEE Computer Society},
}