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A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data

Anastasia Griva, Eleni Zampou, Vasilis Stavrou, Dimitris Papakiriakopoulos, Georgios I. Doukidis. A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data. Journal of Decision Systems, 33(1):1-29, January 2024. [doi]

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