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Of Dark Clouds and Silver Linings: Effects of Exposure to Issue Versus Candidate Advertising on Persuasion , Information Retention, and Issue Salience

Eric W. Groenendyk, Nicholas A. Valentino. Of Dark Clouds and Silver Linings: Effects of Exposure to Issue Versus Candidate Advertising on Persuasion , Information Retention, and Issue Salience. Communication Research, 29(3):295-319, 2002. [doi]

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