Towards an Understanding of How the Capabilities Deployed by a Web-based Sales Configurator Can Increase the Benefits of Possessing a Mass-Customized Product

Chiara Grosso, Alessio Trentin, Cipriano Forza. Towards an Understanding of How the Capabilities Deployed by a Web-based Sales Configurator Can Increase the Benefits of Possessing a Mass-Customized Product. In Alexander Felfernig, Cipriano Forza, Albert Haag, editors, Proceedings of the 16th International Configuration Workshop, Novi Sad, Serbia, September 25-26, 2014. Volume 1220 of CEUR Workshop Proceedings, pages 81-88, CEUR-WS.org, 2014. [doi]

Abstract

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