Does Identification with Virtual Model Making Shopping Experience More Enjoyable? The Case of Virtual Mirror - researchr publication authors

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Varun Grover, Dan Jiang, Heshan Sun. Does Identification with Virtual Model Making Shopping Experience More Enjoyable? The Case of Virtual Mirror. In 21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015. Association for Information Systems, 2015. [doi]

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