Varun Grover, Dan Jiang, Heshan Sun. Does Identification with Virtual Model Making Shopping Experience More Enjoyable? The Case of Virtual Mirror. In 21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015. Association for Information Systems, 2015. [doi]
@inproceedings{GroverJS15,
title = {Does Identification with Virtual Model Making Shopping Experience More Enjoyable? The Case of Virtual Mirror},
author = {Varun Grover and Dan Jiang and Heshan Sun},
year = {2015},
url = {http://aisel.aisnet.org/amcis2015/AdoptionofIT/GeneralPresentations/5},
researchr = {https://researchr.org/publication/GroverJS15},
cites = {0},
citedby = {0},
booktitle = {21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015},
publisher = {Association for Information Systems},
}